DISCUS: April is Alcohol Awareness Month
07 April, 2017
US body the Distilled Spirits Council has launched a campaign to make April ‘Alcohol Awareness Month’, aimed at reminding adult consumers in the US to embrace moderation year-round.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
